Branding & Logo Design in Lexington, KY

Distinctive visual identities that capture your brand essence and build lasting customer recognition. From logo design to complete brand systems.

Starting at $500 Professional logo design & brand identity

More Than Just a Logo

Your brand is the first impression customers have of your business. It's your visual identity, your voice, your promise. At NOZA LLC, we create comprehensive brand systems that go beyond a logo—we design the entire brand experience.

A strong brand builds trust, differentiates you from competitors, and makes your business memorable. Whether you're launching a new venture or refreshing your existing brand, we create visual identities that tell your story and connect with your audience.

Our Branding Services

Logo Design

Custom, memorable logos that represent your brand. We create versatile designs that work across all mediums—from business cards to billboards.

  • Unlimited concept rounds
  • Multiple design variations
  • File formats for all uses
  • Revisions until perfect

Color Palettes

Professionally curated color systems that evoke emotion and create visual consistency across all brand touchpoints.

  • Primary & secondary colors
  • Accent color variations
  • Hex & RGB values
  • Color psychology guidance

Typography System

Carefully selected font combinations and typographic guidelines that define your brand voice and ensure consistency.

  • Font pair selection
  • Sizing guidelines
  • Weight specifications
  • Hierarchy standards

Visual Elements & Patterns

Custom illustrations, icons, and design patterns that reinforce your brand identity and create visual interest.

  • Custom illustration library
  • Icon sets
  • Pattern designs
  • Graphic elements

Brand Kit & Guidelines

Complete documentation of your brand identity so it stays consistent across all applications and team members.

  • Brand style guide
  • Logo usage rules
  • Don'ts & dos
  • Template files

Complete Brand Identity

Full-service branding: logo, colors, typography, imagery guidelines, and branded collateral all working together seamlessly.

  • Everything above combined
  • Branded templates
  • Marketing asset library
  • Full system documentation

Who We Create Brands For

Startups & New Businesses

Launching your first venture? We help you establish a professional brand identity from day one. First impressions matter, and we make sure yours is unforgettable.

Contractors & Tradespeople

Build credibility and professionalism with branded materials that showcase your quality work. From business cards to truck wraps, we ensure consistency.

Service Providers

Plumbers, cleaners, real estate agents—we create brands that build trust and set you apart from competitors in your local market.

Retail & E-commerce

Strong brand identity drives customer loyalty and justifies premium pricing. We create distinctive brands for online and brick-and-mortar shops.

Professionals & Agencies

Consultants, lawyers, designers—we craft premium brand identities that establish authority and attract high-value clients in your field.

Nonprofits & Community Orgs

A strong brand amplifies your mission and mobilizes supporters. We create identities that inspire action and build community engagement.

The Power of Strong Branding

93%

of purchasing decisions are based on visual appearance alone

80%

of consumers say they're more likely to trust a branded company

60%

will remember a brand if they like the logo

73%

of businesses see increased revenue after rebranding

Our Branding Process

From discovery to a complete brand system

01

Brand Discovery

We dive deep into your business. What makes you unique? Who are your customers? What emotions should your brand evoke? We ask the right questions to uncover your brand essence.

02

Strategy & Direction

Based on our research, we develop a strategic brand direction. Mood boards, style references, and brand positioning statements guide our design work.

03

Design & Concepts

We create multiple logo concepts and design variations. Each direction explores different visual approaches to your brand personality.

04

Refinement & Selection

You provide feedback, we refine. Together we narrow down to your favorite direction and polish every detail until it's perfect.

05

Complete Brand System

Once the logo is finalized, we develop the complete brand system: colors, typography, imagery guidelines, and brand documentation.

Visual Consistency in Action

How a strong brand system works across all touchpoints

Logo Design

The cornerstone of your brand. A versatile mark that works in color, black, white, and at any size.

Business Cards & Stationery

First touchpoint with clients. Professional, branded materials that leave a lasting impression.

Website & Digital

Your brand comes alive online. Colors, typography, and design elements create a cohesive digital experience.

Social Media & Marketing

Consistent branding across Instagram, Facebook, LinkedIn builds recognition and trust with your audience.

Packaging & Collateral

Every customer touchpoint tells your brand story—packaging, invoices, email signatures, and more.

Vehicle & Signage

Mobile billboards and storefronts showcase your brand to the broader Lexington community.

Branding Questions Answered

Everything you need to know about logo design and brand identity

How much does logo design cost?

Logo design starts at $500 for a foundational logo package (3 concepts, 2 rounds of revisions). Premium packages with full brand systems (logo, colors, typography, guidelines) range from $1,500-$3,500+. We provide transparent quotes based on your specific needs and scope.

How long does branding take?

A complete brand identity typically takes 3-6 weeks, depending on scope and feedback cycles. Logo design alone can be done in 2-3 weeks. We work collaboratively with you, so faster timelines are possible if you're responsive during the feedback phases.

What's included in a brand kit?

A complete brand kit includes: logo files (PNG, SVG, PDF), color palette (with hex codes), typography specifications, usage guidelines, don'ts and dos, mockups, and brand templates. We provide everything you need to maintain consistency across all materials.

Can I use my logo on anything?

Yes! Your logo is designed to be versatile. We create versions that work in color, black & white, at different sizes, and on various backgrounds. Your brand guidelines document exactly how to use your logo correctly in different applications.

Do you include unlimited revisions?

Our packages include a set number of revision rounds (typically 2 major rounds). This keeps the process focused while ensuring you love the final result. Additional revisions are available for a modest fee if needed.

What if I want to rebrand my existing business?

Rebranding is powerful. We start by understanding your current brand, why you want to change, and where you want to go. We create new designs while sometimes preserving elements that have brand equity. Rebranding packages help transition customers to your new identity.

Will you own my logo or will I?

You own everything. We create your logo and brand assets specifically for you. You receive all files and full rights to use them however you want. We can also help you trademark your logo if desired.

Can you help with brand strategy, not just design?

Absolutely! We offer strategy-focused branding packages that include business positioning, target audience analysis, competitive research, and brand messaging before we even start designing. This ensures your visual identity truly represents your business.

How do I know what branding package to choose?

Great question! It depends on your needs: Just launching? Consider a full Brand Identity package. Refreshing an existing logo? A Logo Redesign package works well. Already have a logo but need brand guidelines? A Brand Kit package fills that gap. Let's chat about your specific situation.

Do you serve local Lexington businesses?

Yes! We're based in Lexington and specialize in creating brands for Central Kentucky businesses. We understand your local market and help businesses build recognition in Lexington while appealing to a broader audience.

Can you connect branding with my website?

Perfect combination! We offer integrated packages that include both branding and website design. Your logo, colors, and brand elements carry through to your website, creating a cohesive brand experience across all touchpoints.

Ready to Build a Brand That Stands Out?

Let's create a distinctive visual identity that captures your essence and connects with your customers. Your brand journey starts here.